How to Get Your Content Cited by AI Search
When a prospect asks ChatGPT to recommend an MSP in their city, does your business make the list? Learn the content framework that gets you cited, not skipped.
Great content. Wrong structure.
Take a look at your website. "5 Tips for Cybersecurity" or "Why Your Business Needs Cloud Migration" is probably the kind of content you've been writing. Titles like these grab attention, but AI search runs on different rules than a reader scanning headlines.
When a high-ticket prospect asks ChatGPT or Google to recommend a trusted managed service provider in their city, the model isn't skimming for a catchy title. It's looking for content that directly answers the question being asked, structured in a way it can pull from and cite.
Referrals still build your business. But they won't scale it if those same referrals ask AI to vet you first, and your company doesn't show up.
A working framework, not another theory session
The Problem with High-Volume Copy
Why churning out more articles doesn't close the gap, and what AI search actually rewards instead.
The AI Content Framework
The structure and schema that let AI crawlers pull your pages into their answers.
The Invisible Referral Filter
How prospective buyers use conversational search to background-check your MSP long before they talk to your sales team.
Fixing the Content Foundation
A step-by-step priority list for what to update on your existing pages first, and what's worth building from scratch.
MSP owners, IT company founders, and telecom providers who want a marketing engine that works without them personally carrying the pipeline.
The people behind this framework
Laura Johns
Author of Know Grow Scale. Host of Get More MSP Leads. 20 years inside MSP and telecom companies.
Alyssa Bateman
15+ years in SEO, content strategy, and link building. Leads organic search for The Business Growers clients.
Save your seat for part two
Live training, Tuesday, August 25 at 12 PM CT. A recording goes out to everyone registered.
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