The 2026 MSP Marketing ROI Scorecard: What to Measure, What to Ignore
Pull up your last marketing report. Find the line that shows how much revenue it produced. Can't find it? You're in good company.
“It all sounds great. Where's the revenue?”
We've had more than 60 conversations with MSP, IT, and telecom owners, and that sentence keeps coming up. They aren't asking for more leads or a new website. They're asking for proof.
Most owners already have leads. What they don't have is a way to point at a closed deal and say marketing brought it in. Without that, every dollar looks like a bet, and a campaign that's working looks exactly like one that isn't.
A Scorecard You Can Actually Trust
How to track what marketing brings in, and what has to be true before those numbers mean anything.
Prove Marketing Is Working With Closed Revenue
Define a win before the work starts, report closed revenue instead of clicks, and give every lead a known source.
Fix the Foundation Before You Buy Traffic
More traffic won't fix a foundation problem. Learn the order of operations: messaging, then site, then conversion, then traffic.
Name a Differentiator That Attracts New Buyers
How to put words to what makes you different so it pulls in people who aren't clients yet.
Make Your Systems Carry the Load
Turn your CRM from a contact list into real routing and nurture, and put the MDF money already sitting there to work.
Keep Leads Alive After the First Meeting
Build a sales process that converts without the owner in every room, so good leads don't stall after the first call.
Bring your last marketing report. You'll leave knowing how to track the ROI behind it.
Save My Seat →MSP owners, IT company founders, telecom providers, and the marketing and sales people who report to them.
If you've spent real money on marketing and can't point to what it produced, this one's for you.
The person behind this training
Laura Johns
Author of Know Grow Scale. Host of Get More MSP Leads. 20 years inside MSP and telecom companies, focused on marketing that sales teams can trust and owners can measure.
Laura holds her own team to the same standard she'll teach in this session. This training is how The Business Growers measures marketing, for its own pipeline and for its clients.
Find out what your marketing is actually producing
Fix your attribution before year end and start 2027 knowing which marketing dollars turned into closed deals. Live Wednesday, October 21 at 11 AM CT. Recording will be sent to everyone registered.
Save My Seat →